Google also started considering page load speed as an essential element in determining the rankings of the pages. It is a proven fact that page-load speed is a crucial factor in determining search engine rankings for websites. This would not only urge the user to stay longer on your website, but also to explore the services/products offered. It is essential to ensure that your website loads fast not only on computers but also on devices like smartphones and tablets. This is the first pillar in enhancing your website’s user experience. Typically, if your website has proper image optimization implemented, it means that the loading time of the website will be almost the same across all types of devices using the same internet connection. A Web page should ideally load and display in 2-3 seconds. Now that you already know what image optimization is, you can holistically implement it to enhance user experience.

For instance, the JPEG format is more SEO friendly than the PNG format.Īs mentioned previously, visitors are prone to leave the website if the page takes too long to load. Hence, choosing the right dimensions, sizes, and format of images to upload on your Web page is crucial. High-quality images are imperative to maintain the quality of your website. Image Optimization is a technique that delivers high-quality images on Web pages in the correct format while keeping the image in the smallest possible size. Usually, the most weight of a website or Web page is carried by the images and optimizing them can significantly reduce page loading time. Hence, image optimization plays a crucial role in minimizing the page-load speed. Keeping users waiting just because you have a media-loaded Web page can drive them away. The amount of time taken by any Web page to load should be as minimal as possible. Also, if the image ranks well in the image search section of Google, there is a possibility to get organic sessions to your website, which can help in increasing the traffic contribution from organic search.īefore we jump into Optimization tips, let’s look into the importance of optimizing web images in detail: It is one of the on-page seo techniques, which can significantly impact the ranking of a webpage. Image optimization helps in improving the page speed, enhancing the user experience. But, also ensure that you change the search type from the web to images.

You can use the search console tool to check these metrics over a period of time. One of the key KPI of image optimization is for the relevant search query, the number of impressions and clicks generated by the pages integrated with images. Ensuring the visibility of images in the vertical image search section of Google.Complementing other on page optimization efforts and help in attaining better ranking for web pages.The main objective of image optimization is: This helps in providing the correct context of an image to the search engine. Image optimization is the process of ensuring that the images that are integrated on a website does not slow down the page speed, should have appropriate tags, optimal file size, and type.

Optimize images elements